Link Generation
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Best Web Analytics Tools
We value our work. That is why we include a large number of modern services in each stage.
Best Web Analytics Tools
Leadfeeder
Leadfeeder
We built Leadfeeder so marketers and sales teams could see exactly who’s visiting their websites, even if the site visitors never fill out a contact form or send an email.
At a high level, it works in conjunction with Google Analytics, identifying companies that visit your site, then finding contact info from individual visitors at that specific company.
You’ll also be able to see exactly which web pages your leads are looking at, which will enable you or your sales team to reach out to them with a laser-targeted sales pitch.
No coding knowledge is required, simply connect your Leadfeeder account to your Google Analytics account, and you’ll instantly be up and running—including the last 30 days of visitor data.
Visual Website Optimize
Visual Website Optimize
Visual Website Optimizer (VWO) gives you the tools to perform experiments by A/B testing different graphical and textual on-page elements.
It also gives you the ability to record visitor sessions for playback analysis. For example, one company used the live user recording feature of VWO to discover a critical shipping error that appeared randomly throughout the day. As a result, the bounce rate on that page decreased by almost 45 percent.
VWO offers a free trial of its web analytics tool and asks you to contact them for pricing.
ClickMeter
ClickMeter
Determining the ROI of various marketing channels can be tough. ClickMeter gives you the ability to create pretty URLs and then track and analyze them by looking at over 100 different parameters.
ClickMeter integrates with Google Analytics and will allow you to redirect, track, and analyze website traffic.
It also gives you the ability to understand the true value of your marketing efforts and eliminate those traffic sources that aren’t converting.
Pricing starts at $29/month and tops out at $349/month.
PageSpeed Insights
PageSpeed Insights
PageSpeed is a free Google tool that gives you the ability to see how fast (or slow) your web pages load.
In this day and age of high-speed internet, why concern yourself with the speed of your website?
Even with a high-speed internet connection, your website could experience painfully frustrating loading times. Most internet users aren’t going to wait around for more than a second or two for a page to load.
A slow website could be caused by one of many different things, such as network latency, poor server optimization, or huge image/file sizes.
Neil Patel from Kissmetrics performed a study and found that a single second delay in website response time can lower conversions by almost 7 percent!
Pricing: Free!
Intercom
Intercom
Does your organization have a web app for iOS or Android?Intercom offers a set of robust tracking and analytical tools that will enable you to get a better understanding of who’s using your web app.
With just a couple of lines of Javascript code, you can be tracking and interacting with your web app users in a matter of minutes.
In addition to providing analytic stats, Intercom allows you to onboard new clients, announce new features, and ultimately improve the customer experience.
Intercom has a 14-day free trial. Pricing starts at $136/month with an enterprise-level package available.
Visual Website Optimize
Domo
The different departments of any given organization often find themselves (and the data they create) siloed. It’s usually up to the IT department to run comprehensive database reports that can offer actionable business intelligence from site analytics.
Domo connects databases, systems, and people so that all departments are seeing the same analytics data. This not only simplifies the lives of department heads but gives the leadership team a proverbial 90K foot view of any department with a few clicks of the mouse
Segment
Segment
As time goes by and companies grow, so does their customer database. Problems can arise when this data becomes unwieldy, siloed, and segmented.
Even more problems can occur when there is no standard data governance plan in place. Abbreviations and variations of words can cause confusion and misleading reporting.
Segment attempts to solve all of these problems by acting as infrastructure to collect, clean, and control customer data. It also integrates with a long list of tools such as Google Analytics, Salesforce, and Facebook Pixel – just to name a few.
There is a limited functionality free account available. Pricing starts at $120/month.
PaveAI
PaveAI
If you’ve used Google Analytics at any length, you’ve probably seen line after line of referrer spam showing up in your reports.
Many people aren’t even aware that spammers and their evil bots are visiting their websites and falsely driving up page views by hiding in the traffic reports.
PaveAI removes this “fake web traffic” from your analytic reports, thereby giving you a clean view of your traffic levels.
It works in conjunction with Google Analytics and uses the Management API to continually add new filters once referrer spam is detected.
Pingdom
Pingdom
Much like Google PageSpeed Insights, Pingdom tests your website for various factors that could cause it to slow down. Going one step further, it will also monitor your site and server for latency issues.
You can manage and monitor your websites performance, uptime, and user interactions which in turn will give you piece of mind when you’re away from the office.
Pingdom offers a 14-day free trial with pricing starting at $11.95/month, all the way up to $199/month for the Professional package.
SimilarWeb
SimilarWeb
What if you could have eyeballs on the analytics of your competitors (in a legal mannerism, of course)?
SimilarWeb is a website data collection company that uses multiple data points to compile a comprehensive data set that can be used to gain actionable insights into your competitors.
The eggheads, mathematicians, and data scientists employed by SimilarWeb have created a robust data platform that offers valuable insights for marketing, sales, and research.
Pricing is free for a basic limited plan. They ask that you call their sales department for the enterprise-level plans.
Screaming Frog SEO
Screaming Frog SEO
Web analytics software is much more than looking at who is visiting your website. Screaming Frog SEO provides insightful data in the form of reports compiled by a friendly bot that scans your site for errors and other helpful data.
Just enter in the URL of your website and in a few minutes (depending on the size of your site and the crawl speed of the bot), you’ll have a comprehensive technical SEO audit at your fingertips.
Find and fix broken links, check for 404 pages, and analyze your onsite SEO.
Screaming Frog SEO can also help find the exact location of errors found by such tools as Google PageSpeed and Pingdom.
The tool has a free version that’s limited to crawling 500 URLs. The paid version starts at £149.
Woopra
Woopra
Customer data is the lifeblood of any company. Woopra gives you the ability to parse and analyze that data which will provide you with a better understanding of what your customers are doing.
It accomplishes this by mapping out the customer journey and answering complicated questions.
Woopra also integrates with over 50 platforms such as MailChimp, Slack, and MySQL. Having the ability to get a proverbial 90K foot view on what your customers are doing is essential to providing an excellent customer experience.
Pricing ranges from free to $999/month. An enterprise plan is also available.