Marketing

Marketing is the process of getting potential clients or customers interested in your products and services. The key word in this definition is “process”; marketing involves researching, promoting, selling, and distributing your products or services.

Marketing

This discipline centers on the study of market and consumer behaviors and it analyzes the commercial management of companies in order to attract, acquire and retain customers (hopefully instilling brand loyalty) by satisfying their wants and needs.

Product

Place

Price

Promotion

The 4 Ps of Marketing

According to E. J. McCarthy, the 4 Ps of Marketing is a simple formula for identifying and working with the essential elements of your marketing strategy.

Product. Having a product is key and is, consequently, the root of all things marketing. In this sense, a product would be anything that a company could offer consumers which might satisfy a need. The best thing to do is to decide on your product or service based both on the needs and motivations of consumers and how the product would benefit the consumer; not so much on the object’s physical characteristics or attributes.

 

Price. How we price our products and services is an extremely important decision within the marketing strategy; this factor affects other factors such as:

  • The margin we hope to obtain.
  • What target market do we want to present ourselves to? What purchasing power do our consumers have? Do we want to enter into the luxury market or bet on the mass market?
  • A company’s financial goals.
  • How does the competition price their products and what possible product substitutes are there?
  • Trends and fads.
  • Increased price in order to give a better perception of quality.

Promotion. This refers to all the marketing and communication actions we carry out in order to diffuse the benefits and characteristics of our product or service within the market. This is how we increase sales. 

Any other questions?

    Our view on marketing

    Marketing is any strategy or action which can help a company achieve their goals, increase their sales and profits and/or have an improved brand perception.

    We live and breathe marketing and advertising; it’s in our DNA!
    Furthermore, we are experts in attracting users to our clients’ websites or landing pages through means of marketing acquisition.

    MSEF is a performance marketing agency. We analyze each new project we get and, if we see it viable, we can ensure certain results according to a client’s goals. You might be thinking, “what’s so special about performance marketing?” The special thing is that a client only pays when results are achieved!