Advertising

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy.

Your Ideal Customer

We take into account the most necessary parameters for achieving goals when using targeted advertising:

  • Gender
  • Age
  • Education level
  • Income level
  • Zip code

Effective Ads

Even in business-to-business transactions, individuals have to first be convinced to choose one product over another. To accomplish this, ads have five main components:

  1. Headline – This is the key attention-getting message. “Got milk?” is a perfect headline. Or Wendy’s old, “Where’s the beef?”
  2. Subhead – Some ad headlines need clarification, much like a book’s subtitle.
  3. Body copy – The meat of the advertising message occurs in the main section where the product or service’s features and benefits are highlighted.
  4. Image – Unless you’re advertising on the radio, including a product photo, or image illustrating a key benefit is critical.
  5. Call-to-action – At the end of the ad you want to invite the consumer to take a step towards doing business with you, such as calling a toll-free number, visiting a website, texting a certain number, or pulling into the drive-thru window.